THE 33rd CHICAGO LATINO FILM FESTIVAL ANNOUNCES WINNER OF ITS OFFICIAL POSTER CONTEST

CHICAGO (January 25, 2017) – The International Latino Cultural Center of Chicago (ILCC), producer of the Chicago Latino Film Festival (CLFF), announced today that Polish graphic artist Dominika Czerniak-Chojnacka won first place in the 21st Annual Official Chicago Latino Film Festival Poster Contest. The ILCC received 643 submissions for this year’s poster contest from around the world; entries were received from Argentina, Australia, Bolivia, Colombia, Mexico, Poland, Russia and the United States, among other countries.

Dominika Czerniak-Chojnacka graduated from graphic design at the University of Arts in Poznan, Poland and from pedagogics at Nicolaus Copernicus University in Toruń, Poland. She currently works as an assistant at the Illustration Studio at the University of Arts in Poznan while studying full-time on the graduate studies art program at Copernicus University; she also has a Master’s Degree in anthropology of culture.

“I created a couple of posters for this competition. But this one is the most intriguing. Vivid yet clear, like it’s dancing, like it’s singing… because ‘a poster must sing!’ like the great polish poster designer, Jan Lenica, once said. And I think this is what I’ve managed to achieve in this one,” said Dominika Czerniak-Chojnacka. “The design came up as a result

of searching for a kind of object that is related to Latino culture and yet can be mixed with something from the world of film. And, simultaneously, I really wanted it to be fresh and straight. And a little bit crazy, too.”

Five judges in the fields of design, arts, public relations and marketing, along with Festival Director Pepe Vargas were responsible for selecting the winning poster. This year’s judges were: Eduardo Vea Keating, Chicago-based multidisciplinary creative from Spain who’s been working in advertising since 1999 and who will be in charge of this year´s communication spots for the CLFF; Hugo Coria, Art Director at Mononomo in Madrid, Spain; Morgan Ramberg, winner of last year’s CLFF Poster contest; Ana Paula Pavese, COO and Director of Operations of PHD (Omnicom Media Group) in Buenos Aires, Argentina; and Luis Alvaray, retail and pharmacy marketer for Walgreens.

“We again opened the poster contest to an international audience through our digital submission platform because we felt that it was essential, as a cultural organization, to connect and share our culture with other countries. And given the turbulent times we live in, building those bridges with other cultures, especially in a cosmopolitan, diverse city like ours, has taken added urgency,” said Pepe Vargas, founder and executive director of the International Latino Cultural Center of Chicago.

“It’s been a gratifying process so far. Dominika’s poster is an example of how the most basic of Latino cultural icons and objects can transcend all sorts of barriers. Its simple image of a hand-held fan alludes to the breadth and wealth of choices any moviegoer will encounter at a film festival. We are currently working hard to meet those expectations with our programming,” added Vargas.

The winning poster will become the face of the Festival, as it will be on the cover of newsprint schedules, invitations, program books, t-shirts, the Festival’s website and more. The winner receives a $1,000 cash prize.

The 33rd Chicago Latino Film Festival will take place April 20 – May 4 at the AMC River East 21, 322 E. Illinois St. The full program will be announced in mid-March. Sponsors of the 33rd Chicago Latino Film Festival so far include BMO Harris Bank, DePaul University, Corona, Casa Noble Tequila, Coca-Cola, and AARP with more to be announced.