Every year, the International Latino Cultural Center of Chicago selects the winning poster for the annual Chicago Latino Film Festival.
The selected poster becomes the face of the Festival, as it will be on the official trailer, program book, invitations, electronic ads, t-shirts, and more.
THE 38TH POSTER CONTEST WILL BE OPEN ONLY TO THE PREVIOUS WINNERS OF THE LAST FIVE YEARS.
THE 36th CLFF WINNER IS HERE!
Yağmur Genç is a freelance graphic designer and a student of Visual Communication Design at Medipol University in Istanbul. Last year she won the Bronze Prize in the Next Generation category of Nikon’s annual photo contest for her image titled “Lonely Girl,” and third prize in Contrado’s bottle design contest.
Designed as an isolated frame from a film strip, Genç’s colorfully dreamlike poster depicts a woman staring upwards towards an eye, surrounded by flowers and vegetation. “Every movie is actually a journey. All the films we watch introduce us to different worlds and perspectives. In all the movies I have watched since my childhood, I thought that the audience was actually a part of the movie. I wanted to show this idea in my design. The female figure represents the audience and the eye the connection between the audience and the movie. I also aimed to achieve a different perspective by using warm and cold tones together. The flowers on the edge of the banner reflect the multi-color of Latin American culture,” explained Genç.
“The idea behind the poster of the Chicago Latino Film Festival is centered on the power of film. Films can transport the audience thousands of miles away, across mountains, deserts and oceans to create and emotional connection with Latin American stories and characters. I used the visual metaphor of a filmstrip breaking through these natural and man-made barriers in order to connect cultures. The style of the graphics is minimal and the color palette very simple to focus the attention on the idea.”
— Jorge Pomareda
“Jorge’s design is of the moment and timeless. It speaks of film as a transcendental art form, one that knows no barriers, whether they are linguistic, cultural, social or even racial. It also speaks of film as an art form that embraces other expressions such as theater, literature, dance and music. In that respect, Jorge’s design stands as a symbol of the International Latino Cultural Center’s and the Chicago Latino Film Festival’s core mission.”
— Pepe Vargas, Festival Director